These days, almost everyone goes to Facebook. Even people working from their offices use this site to send messages. But where do you draw the line once somebody sends you an email through Facebook or any other social networking site that contains profanity?
An incident that happened early this year broke out and created public outrage at least in the area of St. Croix Falls when the vice-president of Evergreen Entertainment (Steven Payne) replied to a customer’s unfortunate movie experience with profanity.
The complainant Sarah Kohl-Leaf of Taylors Falls, Minn. Complained in her letter that Payne’s theatre offered no option to purchase tickets with a credit or debit card which left Kohl-Leaf paying for herself and her husband’s ticket in cash.
Sarah Kohl-Leaf complained in her letter that the theater offered no option to purchase tickets with a credit or debit card, meaning she and her husband had to use their cash to see the movie “Shutter Island.” At the time of the incident, the ATM machine located at the theatre lobby was also out of cash. Kohl-Leaf wrote in her letter to the company, "I did not pay 18.00 to have a distracted experience," which was later posted on Facebook. “I would rather drive to White Bear Lake, when they know obviously how to run a theater than have this experience again."
In response, Payne wrote back and said, “Drive to White Bear Lake and also go f*** yourself. If you don’t have money for entertainment, get a better job, and don't pay for everything on your credit or check card. You can also shove your time and gas up your f****** ass. Also, find better things to do with your time. This email is an absolute joke. We don't care to have you as a customer. Let me know if you need directions to White Bear Lake.”
This response to a patron’s complaint is surely not the way to go. In as much as the email was intended to be between Kohl-Leaf and Payne, it’s an email that is virtually available online. This may not be an email for the public to see but after the untoward reply, Kohl-Leaf surely made the issue public by putting up a Facebook group page called “Boycott St. Croix Falls Cinema 8."
This incident is surely a good topic not only in my online print & media class but also in public relations. The damaging comment made by Payne created a stir and more than 4,000 people boycotted his theatre. The comment posted online was beyond repair.
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